Excavate
Interviews, source review, founder language, market signal, and the lived context already inside the company.
Narrative strategy for founder-led companies
Be understood faster.
Lore helps founder-led companies explain what they do, who it is for, why it matters, and what counts as a win.
Start with a Narrative Audit Pressure-test the company story before the market does.
§ 01 / the problem
Most companies do not have one messaging problem. They have a thousand small translation problems.
The founder pitch changes by room. Sales, marketing, PR, hiring, and investor language drift apart.
The company gets more technical just as the market needs it to get clearer. Teams explain features, but the ICP still has to work too hard to understand the value.
The result is not always obvious at first. The company still communicates. It just gets slower, softer, and less coherent every time the story moves from one surface to another.
§ 02 / first engagement
Start with a Narrative Audit.
The audit is a focused first engagement for companies that suspect the story is scattered and need a sharper diagnosis before a bigger narrative reset.
What you leave with
- A clear read on what is working
- Where the story is breaking
- The ICP language that needs to get clearer
- What should be codified for the next narrative reset
§ 03 / narrative resets
Some moments need more than new copy. They need a narrative reset.
Funding rounds, launches, new websites, category shifts, sales motion changes, AI rollouts, and hiring pushes all force the same question:
Can the people you need to reach understand you quickly enough to act?
§ 04 / what gets codified
One source. Many surfaces.
A strong narrative source should make every surface easier to write, brief, review, and update. The point is not to create more documents. The point is to help customers, investors, teams, agencies, and AI understand the same company faster.
narrative source Founder pitchWebsiteSales deckInvestor updatePR briefHiring pageAgency briefAI context
§ 05 / method
Excavate what is true. Codify what is useful. Apply it where the business needs to be understood.
Codify
Turn the raw material into message hierarchy, proof, vocabulary, and useful narrative decisions.
Apply
Translate the source of truth into the surfaces that matter first: website, sales, PR, fundraising, hiring, agencies, or AI context.
§ 06 / why lore
Senior narrative judgment, made usable across the company.
Katie brings the communications and narrative judgment: years of executive, founder, and company storytelling work across big-company rooms and smaller-company pressure.
Scott brings systems discipline: a way to make that judgment reusable across teams, agencies, and AI tools without turning Lore into generic software.
contact
Request a Narrative Audit.
Tell us where the story is fragmenting, or what business moment needs a narrative reset. We will respond with the right next step.